Personal Value Proposition Design
Map your strengths, skills, and story into a clear statement of what makes you uniquely valuable.
What Personal Value Proposition Design gets you.
By the end of this upgrade you will have a written personal value proposition statement you can use in resumes, interviews, and networking.
- Recent performance reviews or feedback
- List of past projects, results, and metrics
- Job descriptions for roles you're targeting
- Input from 2-3 people who know your work
Run the upgrade.
- 01
Collect evidence of strengths
Pull concrete examples from performance reviews, completed projects, and quantified results (numbers, percentages, outcomes) rather than general traits.
- 02
Gather outside perspective
Ask 2-3 colleagues, managers, or clients what they'd say you're distinctly good at, and note recurring themes across their answers.
- 03
Identify your unique combination
Look for the intersection of skills, experience, and results that few other candidates in your field combine, rather than listing generic strengths.
- 04
Map strengths to target role needs
Compare your strengths against the recurring requirements in job descriptions for roles you want, and identify where your evidence directly matches.
- 05
Draft the value proposition statement
Write a 2-3 sentence statement covering who you help, the specific problem you solve, and the evidence (results) that proves it.
- 06
Test and refine the statement
Say the statement aloud in a mock conversation or interview practice session, and revise wording that feels vague or unsupported.
- Value proposition statement is written and fits in 2-3 sentences
- Statement includes specific, quantified evidence, not just adjectives
- Statement has been tested aloud or with another person and refined
- Statement is incorporated into resume/LinkedIn summary and interview talking points
Annually
- Update with new results and metrics after major projects
- Re-align statement when targeting a new role or industry
- Refresh outside feedback periodically